Caroline Wang
PhD Candidate in Quantitative Marketing
Kellogg School of Management, Northwestern University
On the academic job market · 2026-27Welcome! I am an empirical marketing researcher studying sustainability and product innovation.
I study how firms and policymakers design market interventions that help consumers make informed and sustainable choices. My research examines consumers' motives for sustainable choices, the demand effects of eco-labels, referral designs for pro-environmental services, and product reformulation. Across projects, I combine field and lab experiments, industry partnerships, causal inference, Bayesian modeling, and machine learning.
Before Kellogg, I earned an M.A. in Applied Economics and an M.S. in Industrial & Operations Engineering from the University of Michigan.