Caroline Wang
Ph.D. Candidate in Quantitative Marketing
Kellogg School of Management, Northwestern University
On the academic job market · 2026-27Welcome! I am an empirical marketing researcher studying how information, innovation, and social influence shape consumer choice, firm strategy, and market outcomes.
My job market paper examines what motivates consumers' sustainable choices and how firms can design effective marketing appeals. Related work studies the demand effects of sustainability labeling on Amazon and the role of social networks in sustainable service adoption. Beyond sustainability, I study how firms innovate through product reformulation, visual design, and marketing claims.
Methodologically, I combine Bayesian modeling, causal inference, machine learning, experiments, and applied AI, drawing on consumer psychology to understand underlying mechanisms. I also collaborate with industry partners to design and evaluate marketing interventions.
Before joining Kellogg, I earned an M.A. in Applied Economics and an M.S. in Industrial and Operations Engineering from the University of Michigan.